The Need to Know Your Customer

The field of customer experience monitoring is a booming business, just google the term and you will be overloaded with suppliers, vendors and definitions. Terms such as a 360-degree customer view, conversion attribution and omnichannel occur from every corner. While a broad field in its entirety, customer experience monitoring can…

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Understanding The Possibilities of Text Analytics

It is often said that the majority of the web consist of unstructured data – data such as images, videos and text. Companies looking into big data science nowadays, tend to focus mainly on their own, structured data. This is no surprise, because analyzing unstructured forms of data unknown to…

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