Content-Based Tagging

Tagging your websites is generally a good idea if you want to keep track of your campaigns or have a central point of loading all your analytics in a coherent way. There are a lot of tag management tools out there that let you accomplish just this. Of course we…

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The Need to Know Your Customer

The field of customer experience monitoring is a booming business, just google the term and you will be overloaded with suppliers, vendors and definitions. Terms such as a 360-degree customer view, conversion attribution and omnichannel occur from every corner. While a broad field in its entirety, customer experience monitoring can…

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